News and journalism

Publish with proof attached

Provenance written at publication, so anyone downstream can confirm a story came from the newsroom, unaltered, with its licensing terms attached.

It matters because…

Syndication without attribution loss

Copy travels further than credit. Provenance stays with the story through every partner, aggregator and repost — the byline does not.

A defensible position on manipulation

When an altered image circulates under the masthead, evidence beats a statement. Attesting at publication leaves something checkable to point at.

Disclosure obligations already in force

California and the EU both require machine-readable disclosure, and platforms are starting to read it. Doing this now is cheaper than retrofitting.

Terms that never leave the contract

Licensing lives in rate cards, not in the file. Once a story is scraped or syndicated, nobody downstream can tell what was permitted.

What gets attested

Photographs and video

Attested at capture or at desk, with the edit history recorded — crop, color, and who touched it — rather than flattened away.

Published stories

The article, attributed to the masthead rather than an individual account, with whatever disclosures the regulations ask for.

Fact-checking and corrections

Verification work leaves its own record, so the checking is as visible as the claim.

Licensing terms, bound to a verified identity

Rights travel with the asset, bound to an identity a downstream consumer can resolve — so it can check who actually holds them.

Plugs into: WordPress and Newspack · Your CMS via API · Wire and syndication feeds · Capture devices in the field

What changes once it runs

01

Partners can verify without asking

Anyone receiving your content can check it themselves.

02

Provenance survives the platforms

The record travels with the file rather than living in your CMS, so it holds up after distribution.

03

One identity across the newsroom

Credentials are managed centrally instead of per-desk, so authority does not fragment as teams change.

04

A corpus you can assert rights over

A dated account of what was published, under what terms and by whom, checkable independently by anyone downstream.

Most organisations are more than one

Provenance is only as good as its governance.

Tell us how your newsroom publishes and where the work travels.